Aside from the delicate and feminine packaging (Remember! Judge products for your skin type NOT your gender) This Maybelline’s BB Cream is awesome product for men’s grooming. This BB Cream not only brightens but moisturizes, primes, corrects complexion, evens skin tone and has a SPF of 30! The men in my life are almost always on the go, this sort of product is perfect for them because it’s inexpensive, easy to use (just squeeze a dime sized amount onto your fingertip and apply in circular motion all over the face and jaw area) and extremely blendable! The tint offers coverage for those who may be slightly lighter or darker than the perfect match. In other words, its strong and easy enough for a man!